On the 18th of May BigMile got the chance to pitch themselves at the European scale-up competition.

They described what they do to help create a more sustainable supply chain by bringing useful insights for logistics companies. Big thanks to all BigMile voters, because they won! A perfect example of how the SaaS solution is increasingly able to profile itself as thé standard in CO₂ footprint calculation and optimization.

A lot is involved when thinking of scenarios and different routes to thrive towards a sustainable supply chain. That is why the 4th inNOWvate contest was set up. To determine the start-up finalists and scale-ups, these companies were adjudicated on four criteria:

• The commercial potential
• The disruptive character of the proposition (measure of innovation)
• The usability of the proposition
• And the clarity of the proposition (commercial storytelling)